XYX
Visual Identity
2022
2022
We Look to collaborate and speculate on design.
The idea of gendered advertisment and product identity is a weird one.
This aims to change it.
XYX is a 3D Printed and CAD Designed Jewelery line by Rehianneh Tamzikar. The form of the jewlery takes over the hand and fingers like a network of mycelium. Her work inspired the branding to speculate on brand identities and question the anatomy of typography. The identity is thus created by the audience, and not the designer. Everything from typeface, to logo, color, and representation is aimed at being androgynous; neither feminine nor masculine.
Brand Deck and Visual Campaign below.
The idea of gendered advertisment and product identity is a weird one.
This aims to change it.
XYX is a 3D Printed and CAD Designed Jewelery line by Rehianneh Tamzikar. The form of the jewlery takes over the hand and fingers like a network of mycelium. Her work inspired the branding to speculate on brand identities and question the anatomy of typography. The identity is thus created by the audience, and not the designer. Everything from typeface, to logo, color, and representation is aimed at being androgynous; neither feminine nor masculine.
Brand Deck and Visual Campaign below.
Designed by - Max Thomas